CAN YOU SELL YOURSELF?

Have you ever asked yourself this question: “Who am I actually writing for?”

Most people skip this question and immediately fall into the mindset of, “I want to reach everyone.”

But strangely enough, the moment you try to speak to everyone, you end up speaking to no one.

Instead, when you picture one specific person and write directly to them, you end up reaching a much larger crowd of people who are just like them.

So, how do you find that person?

There are two ways.

You can start with your skills and ask yourself, “Who could benefit from what I know?” Or you can make things even simpler and look in the mirror.

Yes, you read that right: look at yourself.

Because there are millions of people in the world who are going through exactly what you are going through right now, who want exactly what you want.

There is a huge audience out there that is simply one or two steps behind you.

Put as simply as possible: Your niche is you.

When you think of yourself as your customer, you can skip much of the exhausting market research process, because the answers are already hidden in your own story.

When you write for people who are like you, the right audience will naturally find you. And when the day comes for you to launch a product, you’ll end up creating something that you would actually be willing to pay for yourself.

Now for the second question: What are you going to help these people achieve?

Marketing, at its core, is simply about moving people from one place to another. So, the first thing you need to clarify is this: Where are they right now? Where do they want to go? And what can move them one step closer to that destination?

Take a moment to think about it. What have you achieved that makes other people look at you and think, “I want to achieve that too”? Is it mastering a particular skill? Completing a project? Making a profound change in your body or your mindset? You are the one who can answer that.

And then comes the final question, perhaps the most important one: Why should people care?

The truth is, people don’t pay attention for no reason. The fundamental reason they care about something is that it reduces a problem they are dealing with or eases a pain they are experiencing—in their health, work, relationships, happiness, finances, or any other area of their lives.

That’s why the first thing you need to do is identify, one by one, the problems people are experiencing in every topic you plan to address.

That list is not just a list. The content you create tomorrow, the products you build, and the sales pages you write will all grow out of this list.

Helping people recognize the problems they are experiencing is perhaps the most important part of the entire process. Because people rarely change something in their lives until they truly recognize the problem.

As long as we are comfortable, we don’t move. We don’t take action until the problem we are facing becomes significant enough to push us out of that comfort zone.

And this is exactly where your role begins: helping them see how the problem they are experiencing is keeping them from living a better life.